Taxi services are quite common in larger cities, but in small towns they can be somewhat of a forgotten novelty. In order to help your business boom and gain enough clientele to stay profitable, you need to make sure that you provide services people in your smaller community can really appreciate. While keeping your town's needs in mind, consider these 3 things you can do to improve your taxi service business so you can receive a greater profit.
Cater to the bar scene
Local bars or restaurants that serve alcoholic beverages can be great locations to advertise your business. People will need a designated driver to get them safely home if they've been partying with friends, and you can be the taxi service they rely on. Catering to the bar scene by offering extended weekend hours or even a 24-hour taxi service on certain days of the week or year can increase your business by letting people know they can rely on you for safe transportation.
Extend to food delivery services
As a taxi service, you can branch out into food delivery services as well so people in your community can get the things they need without leaving their homes. For a set fee plus mileage, you can pick up food ordered from local establishments that don't deliver for customers who want this benefit. You can even work with local restaurants to allow them to have a delivery service using your business for customers who request home or office delivery of food. Doing this keeps you busy at all hours of the day and helps your community as a whole.
Offer discounts for repeat clients
If you have a client who uses your taxi service often to get to or from work, attend doctor's appointments, or other needs, offer them a discount for their patronage. You can do this by offering them a set flat rate for your service or giving them a small discount on mileage fees. As you encourage customers to continue to use your service by offering them cheaper rates, they may be more likely to give you a positive word around the community and remain loyal customers for a long time.
Owning a taxi service in a small town means you have to be creative in the ways you serve your customers. In adding delivery service or extended hours to your business, you can benefit the community as a whole and create better profit for your growing business.
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