When you work in a very niche service field like well drilling, it's difficult to know exactly how to promote your business. Not everyone needs well drilling and it's a service where customers often seek the company out, not the other way around.
Still, promotional tactics and marketing plans are part of any business and you need to know how best to promote yours. This is because customers may not know you exist, and if this is the case, they're going to choose the first or more prominent water well-drilling company they find, which might not be you. You also want to make sure your competition game is strong because even though you are a niche service, you're not the only available service.
Here are ways you can best promote your well-drilling service. These marketing tactics are easy to incorporate into your business and some of them don't cost much more than your time.
Network with complementary services
Who are your end customers? Are they homeowners who need well drilling for their private properties? Are they farmers who need water well drilling for their land? Are they commercial or business owners who need well-drilling services not for themselves, but for their own customers because they work in the landscape field?
Network with complementary service niches to help your own business grow while supporting fellow businesses. An example: a local construction company builds custom homes for clients. Their clients may need private wells. If you're the well-drilling company of choice the construction company recommends, you may receive more clients this way. Reach out to complementary service providers so they can bring you more clients, and you can return the favor by sending customers their way in reverse.
Promote the right times of year
When is your business most busy or popular? Is this the time you advertise and market yourself? You should be in full swing by your busy season and word of mouth and constant natural exposure will get your well-drilling company the promotion it needs. You should be actively putting your name out there in the months before your busy season so new clients can get scheduled before your company takes off for the season.
Well drilling is a necessary and profitable niche. When you have a marketing plan in place, you end up profiting in the most amazing ways and do your part to make your company even more profitable all around.